THIS IS THE LAST WEBSITE UPDATE, MAYBE EVER.

HERE’S WHY.

THERE’S ENOUGH ON THIS WEBSITE TO SHOW YOU ALL WE DO CRAZY SHIT. WE’VE HAD MANY SUCCESSES AND DONE THINGS PEOPLE BEFORE US DIDN’T KNOW COULD BE DONE. WE CONTINUE TO DO THOSE THINGS, BUT IF YOU WANT TO ACTUALLY KEEP UP WITH WHAT WE’RE DOING, YOU’LL DOWNLOAD THE UNAPOLOGETIC. WORLD APP. IT’S FREE AF AND IS ESSENTIALLY OUR NEW WEBSITE, UPDATED EXTREMELY REGULARLY… MORE REGULARLY THAN OUR WEBSITE EVER WAS. IF YOU’VE GOTTEN HERE AND DON’T WANT TO TAP ON YOUR DEVICE A FEW MORE TIMES TO FIND OUT MORE ABOUT US, BE ON YOUR WAY AND HAVE A GOOD DAY. IF YOU DO GET THE APP, YOU’LL FIND THE REST OF THE ENTIRE UNIVERSE THERE.

NDEED

-MAD

THE MEMPHIS WORLD COLLECTION

BY UNAPOLOGETIC. X MEMPHIS GRIZZLIES

 

INTERNSHIPS AVAILABLE NOW

Learn. Build. Grow with us at OUTERSPACE., our home studio.

 

UNAPOLOGETIC X Nubia Yasin presents SHEENA

AT THE CROSSTOWN ARTS GREENROOM

UNAPOLOGETIC PERFORMS AT THE FEDEXFORUM

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Grizzlies X UNAPOLOGETIC

Garments Collaboration: The Gold Collection

WELCOME TO OUTERSPACE

An UNAPOLOGETIC studio.

Auto slideshow
 

AARON JAMES

“NOBODY REALLY MAKES LOVE ANYMORE”

ALBUM OUT NOW

 

AWFM x GONER FEST

AWFM Performs at Goner Fest 2022

 

SHE’CHINAH

B.O.A.T.S. EP OUT NOW

SHE'CHINAH

“GIMME LUV”

PRODUCED BY IMAKEMADBEATS and SHE’CHINAH

SHOT BY THE HARD HIGHLIGHTS

 

IMAKEMADBEATS x Memphis Flyer

A Life Told In Mad Beats by Alex Greene

IMAKEMADBEATS was featured in the Memphis Flyer on March 23, 2022. The article , “A Life Told In Mad Beats” was written by Alex Greene.

CAMERON BETHANY

“LOVE IS A BILL”

PRODUCED BY SEAN KANTROWITZ & CAMERON BETHANY

DIRECTED BY RYAN HOOVER

SZA X Crocs X Mia Saine

scored by IMAKEMADBEATS

 

Cameron Bethany

Performs at the Overton Park Shell

 

IMAKEMADBEATS

“MAD SONGS 1.5: THE INSTRUMENTALS”

 

PreauXX,

“GOD YOU’RE BEAUTIFUL”

ALBUM OUT NOW

PreauXX

“EASTEND”

PRODUCED C MAJOR, SHE'CHINAH, EILLO, KID MAESTRO, AARON JAMES, IMAKEMADBEATS

DIRECTED BY 35MILES, CAT PATTON, GABRIELLE DUFFIE

SHOT & EDITED BY 35MILES

 

YouTube x Memphis Slim Collaboratory x UNAPOLOGETIC.

Team up to bring the #FutureInsiders Conference to Memphis

 

MOBIUS PIECES presents

Be Real With Your Intentions” 

STREAMING ON ALL PLATFORMS

 

AMFW

I DON’T FUCK WITH FEELINGS BUT I STILL BE FEELING THEM HOES”

ALBUM OUT NOW

 

PreauXX

“GOD DON’T LIKE UGLY”

EP. OUT NOW

The Devil Will Run

Best Hometowner Narrative Short, Indie Memphis Film Festival, 2021 / Audience Award, Indie Memphis Film Festival , 2021 / Best Black Lens Narrative, Sidewalk Film Festival, 2022 / Audience Choice Award for Best Narrative Short, 2022 / Fantastic Foxes Youth Jury Award: Best Short Live-Action Film, Children’s Film Festival Seattle, 2022 / Best Regional Short Film, Made in Arkansas Film Festival, 2022 / Audience Favorite, Made in Arkansas Film Festival, 2022 

 

AWFM

“SELL MORE” ALBUM OUT NOW

 

WE’RE MEMPHIANS OF THE YEAR

UNAPOLOGETIC. & TONE founders IMAKEMADBEATS & Victoria Jones were selected as Memphis Magazine’s 2021 Memphians of the Year. They were featured in in the magazine on December 2, 2021.

 

ARRON JAMES

“SUNRISE” EP. OUT NOW

AARON JAMES

“I DON’T THINK ABOUT YOU ANYMORE”

PRODUCED BY AARON JAMES

DIRECTED SHOT EDITED BY JORDAN DUDEK

 

WE’RE IN THE

NEW YORK TIMES

UNAPOLOGETIC. & TONE founders IMAKEMADBEATS & Victoria Jones grace the cover of the business section of The New York TImes on November 23rd, 2021. Featured is also Anasa Troutman discussing the historic Clayborne Temple and Orange Mound native Jevonte Porter.

MAD SONGS VOL. I FROM IMAKEMADBEATS IS AVAILABLE NOW

THE VAGINA COLLECTION

DESIGNED BY SARAI

AVAILABLE NOW

WATCH IT SHOP NOW

PREAUXX F. AWFM

“SLIDE”

PRODUCED BY KID MAESTRO

DIRECTED BY PREAUXX & 35MILES

WATCH IT NOW

THE ORANGE MOUND TOWER

UNAPOLOGETIC. x Tone team up to redevelop former United Equipment Building and surrounding acres in The Orange Mound Tower.

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥


READ IT NOW

 
 
 

EDDIE MURPHY

TALKS MONONEON

ON JIMMY KIMMEL

 

IMAKEMADBEATS ON USATODAY.COM

Meet three Black artists who responded to the unprecedented circumstances of 2020 and found a way to flourish.


READ IT NOW

 

UNAPOLOGETIC. & GILLETTE

Cameron Bethany’s ‘Brand New’ from his debut EP YOUMAKEMENERVOUS

was placed in a Gillette commercial for their new Pro Glide series.

WATCH IT NOW

 
 

SHE’CHINAH “TONE”

OUT NOW

New music from songstress She’Chinah. Produced by Ford of The Highlanders.

LISTEN NOW

 

GOOGLE & UNAPOLOGETIC.

IMAKEMADBEATS is invited to be a Google Speaker.

Alongside Google Memphis Digital Coach Dana James-Mwangi to be a guest speaker in the upcoming workshop “Coach Your Team To Success” alongside the brilliant Grae Williams.

LEARN MORE AND REGISTER NOW



JUICE! ONE, TWO

New music from Kid Maestro.

“I encourage everyone to let go this year. Let go of the idea that your perspective and artistic expressiveness isn't valued somewhere and that someone out there doesn't need you to be you. With that being said, enjoy this beat tape. There will be lots more.”

LISTEN NOW


UNDRGRNDAF RADIO IS LIVE

BE ON IT.

This is a radio playlist, hosted in the UNAPOLOGETIC. World App, specifically for unmixed, unmastered and unfinished songs. If you’re a musician, I know you have hard drives of songs that maybe no one else will ever hear… and there’s never been a platform created specifically for people to hear songs that never made it out of the “idea stage.” Until now. UNDRGRNDAF Radio is dedicated to this idea.

LEARN MORE

DUSTY LEIGH - COUNTRY MONEY F. BUBBA SPARXXX & PAUL WALL

PROD. BY JAY E & UNAPOLOGETIC. SOUND (KID MAESTRO & C MAJOR)

Kid Maestro & C MaJor met with diamond selling producer Jay E (Nelly) in the studio and produced this song for rapper Dusty Leigh featuring rap pioneers Bubba Sparxxx and Paul Wall.

LISTEN NOW

GARMENTS: THE KEEP BLOOMING COLLECTION

INSPIRED BY SARAI.

VIDEO DIRECTED BY 35 MILES

We know companies don't normally market clothing this way, but we're artists, and this is really what went into the creation of these Garments. It's sincere, it's vulnerable, it's UNAPOLOGETIC.

VISIT THE GARMENTS PAGE

START SHOPPING NOW

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PREAUXX & AWFM - 10k

PRODUCED BY KID MAESTRO

DIRECTED BY 35 MILES

PreauXX & AWFM are back with 10k, a mesmerizing soliloquy for those willing to give up 10,000 hours to be great. Cover art designed by artist Sarai of UNAPOLOGETIC. Visual.

Listen to it everywhere:

SPOTIFY | APPLE MUSIC | TIDAL

FENDER & MONONEON

Fender features MonoNeon. They talk being different, craft, approach and more.

Music: ‘Hot Cheetos’ prod by MonoNeon & IMAKEMADBEATS

 
 
 

CAMERON BETHANY ON THE COVER OF THE MEMPHIS FLYER’S OCT 1 2020 ISSUE

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BRAND NEW.

Cameron Bethany’s ‘Brand New’ from his debut EP YOUMAKEMENERVOUS was placed in Season 2 of the Netflix Original series ‘Trinkets'.

Listen now:

SPOTIFY | APPLE MUSIC | TIDAL

MANE STREET.

“MANE STREET” by IMAKEMADBEATS was placed in ESPN’s TRUE SOUTH series. The episode covered the historic Memphis neighborhood, Orange Mound, which is where MADBEATS grew up. So this was special for him.

Listen now:

SPOTIFY  | TIDAL
 

MS. LAURYN HILL & VIRGIL ABLOH

Kid Maestro alongside stage-god Divinci of Studio Sensei were called to be playback engineers for Ms. Lauryn Hill. Watch the entire performance now.

FEEL SO GOOD.

Columbia Records & Sony signee and song writer Jozzy (Lil Nas X, Chris Brown) dropped a visual for “Feel So Good” shot and directed by Unapologetic. Visual artist 35 Miles and PreauXX. The Unapologetic. crew is all over it. Watch it now.